البث المباشر

شركة إنستغرام تعلن تخليها عن إحدى أشهر ميزاته في بث مباشر، وأن صناع المحتوى لن يكونوا قادرين على الاستفادة من هذه ميزة قريباً

M4

أشارت شركة "إنستغرام" في مدونتها الرسمية لها على الإنترنت إلى "أن صناع المحتوى وبعض المستخدمين لن يكونوا قادرين في المستقبل القريب على الاستفادة من ميزة" Live Shopping" للترويج لمنتجاتهم عبر خدمات البث المباشر".

Live Shopping التسويق المباشر

وحيث وضحت الشركة "إنستغرام" في مدونتها على الإنترنت "اعتباراً من 16 مارس 2023 المقبل أن المستخدمين لن يكونوا قادرين على الإشارة إلى المنتجات في البث المباشر من خلال Live Shopping على إنستغرام، وهذا التغيير سيساعدهم على التركيز على المنتجات والميزات و تفاصيل منتجاتهم التي توفرها للمستخدمين أكثر القيمة من تسويق المنتجات على بث مباشر".

وأضافت شركة" إنستغرام" : لن تختفي المتاجر الإلكترونية من إنستغرام بعد حذف ميزة Live Shopping, وسيظل المستخدمين قادرين على إعداد وتشغيل متجر خاص به على التطبيق ، و سيكون لشركة إنستغرام طرق جديدة للمساعدة في تعميق الروابط مع المتسوقين وزيادة المبيعات، بالإضافة إلى وضع علامات على المنتجات عبر ميزات "الخلاصات و الإشارات والقصص ومقاطع الفيديو القصيرة".

تعليقات

إرسال تعليق

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